Just In: Tadej Pogačar Inks $15 Million Deal Per Year with ESPN to Become the Highest Paid Slovenian Cyclist in History…. read more details in
In a groundbreaking move that cements his status as one of the most marketable athletes in cycling, Tadej Pogačar has reportedly signed a record-breaking $15 million per year deal with ESPN. This contract makes him the highest-paid Slovenian cyclist in history, marking a significant milestone not just for Pogačar, but for the sport of cycling as a whole.
The 25-year-old, two-time Tour de France champion, has already become a household name with his powerful performances, charismatic personality, and undeniable dominance in international races. Now, the new partnership with ESPN signals a major step forward in bringing cycling to a broader audience, with Pogačar playing a key role in promoting the sport through exclusive content, race analyses, and behind-the-scenes documentaries.
The deal, rumored to be multi-year, underscores the increasing global appeal of cycling and its athletes. ESPN, known primarily for its coverage of major sports like football, basketball, and baseball, is expanding its reach into niche sports markets, and Pogačar is seen as the ideal ambassador to bridge that gap.
Fans and fellow athletes are celebrating the news, with many seeing it as a well-deserved recognition of Pogačar’s immense contributions to cycling and his growing international popularity.
