In a groundbreaking move, cycling sensation Tadej Pogačar has signed a historic $96 million contract with ESPN, marking a first in the world of professional cycling. This landmark deal makes Pogačar the highest-paid cyclist ever to partner with a media company, highlighting his extraordinary impact on the sport.
The multi-year contract will see Pogačar become the exclusive face of ESPN’s cycling coverage, including major races and exclusive content. The deal underscores the growing global appeal of cycling and Pogačar’s status as one of the sport’s premier stars.
Pogačar, known for his impressive performances in the Tour de France and other top races, expressed his excitement about the partnership. “I’m thrilled to join ESPN and be part of their incredible sports lineup. This opportunity will allow me to engage with fans in new and exciting ways, and I look forward to what lies ahead
ESPN’s investment reflects the network’s commitment to expanding its sports portfolio and tapping into cycling’s rising popularity. Fans can anticipate exclusive insights, interviews, and behind-the-scenes content featuring Pogačar, adding a new dimension to ESPN’s sports programming.
