The NASCAR’s top sponsor, Xfinity, just annulled its sponsorship, reasons as……..

Comcast’s Xfinity brand has announced that it will conclude its title sponsorship of NASCAR’s Xfinity Series after the 2025 season. This decision comes after a decade-long partnership that began in 2015. Matt Lederer, Vice President of Brand Partnership & Engagement at Comcast, stated that after 11 years as an entitlement partner, it’s time for another entity to take over and further elevate the series. citeturn0search2

Despite ending the title sponsorship, Xfinity will maintain its status as a premier partner of the NASCAR Cup Series under a multi-year agreement. Additionally, the brand is introducing the “Xfinity Fastest Lap” program for the 2025 season, which awards one race point to the driver and owner with the fastest single lap in each race across all three NASCAR national series. citeturn0search0

Comcast is also expanding its NASCAR partnership by involving more of its services. Xfinity Mobile will become the official wireless partner of NASCAR, while Xumo, a streaming platform joint venture between Comcast and Charter, will serve as the official video and streaming partner. These initiatives aim to enhance fan engagement and viewing experiences. citeturn0search0

The decision to end the title sponsorship aligns with upcoming changes in broadcast partnerships. Starting in 2025, The CW will air all Xfinity Series races through 2031. This shift provides NASCAR with the opportunity to seek a new title sponsor for the series, as Xfinity’s current agreement concludes after the 2025 season. citeturn0search2

In summary, while Xfinity is ending its title sponsorship of the Xfinity Series after 2025, it will continue to engage with NASCAR through various partnerships, including the premier partnership with the Cup Series and new initiatives like the “Xfinity Fastest Lap” program. These efforts reflect Comcast’s commitment to enhancing the NASCAR fan experience and expanding its brand presence within the sport.