As of March 2025, Dale Earnhardt Jr. has expanded his involvement in NASCAR through both broadcasting and team ownership. In May 2024, he joined Amazon Prime Video’s NASCAR coverage as a color commentator, alongside Adam Alexander and Steve Letarte. This partnership includes broadcasting five Cup Series races each season, starting with the Coca-Cola 600, as well as all practice and qualifying sessions in the first half of the season. citeturn0search12
In addition to his broadcasting role, Earnhardt Jr. continues to make strides as a team owner. JR Motorsports (JRM), owned by Earnhardt Jr., has made its debut in the NASCAR Cup Series. The team entered the Daytona 500 with reigning Xfinity Series champion Justin Allgaier driving the No. 40 Chevrolet, sponsored by Traveller Whiskey. This endeavor marks a significant milestone for JRM, traditionally known for its Xfinity Series participation, as it steps up to compete in NASCAR’s premier series. citeturn0news18
These developments highlight Earnhardt Jr.’s ongoing commitment to NASCAR, both in enriching the sport’s media landscape and in expanding his team’s competitive presence within the racing community.
