UNBELIEVABLE: NASCAR Announces New Way Drivers Can Earn Points in 2025…..
In a groundbreaking move for the 2025 season, NASCAR has unveiled a Driver Incentive Program designed to reward drivers for engaging in promotional activities beyond the racetrack. This initiative aims to enhance fan engagement and expand the sport’s reach.
The program establishes a fund between $10 to $20 million, offering drivers financial incentives ranging from tens of thousands to $1 million. Drivers can earn these rewards by participating in media appearances, promotional events, and maintaining an active presence on digital platforms. A proprietary digital app, developed in collaboration with brand-building software company INFLCR, will facilitate this process by allowing drivers to view and engage in various promotional opportunities.
NASCAR’s Chief Operating Officer, Steve O’Donnell, expressed optimism about the program, highlighting its potential to elevate drivers’ profiles and attract new sponsors. He emphasized that increased driver participation in promotional activities could lead to greater visibility for the sport and its athletes.
This strategic shift reflects NASCAR’s commitment to revitalizing its market presence and fostering deeper connections between drivers and fans, ultimately contributing to the sport’s growth and sustainability.
