CONFIRMED: NASCAR’s most popular driver, Joey Logano, has secured a groundbreaking contract worth over $78 million, further solidifying his status as one of the biggest stars in the sport. The deal, which is considered one of the largest in NASCAR history, is a testament to Logano’s consistent success on the track and his growing influence off of it. The contract includes a mix of performance-based incentives, sponsorships, and team support, making Logano a major figure in the racing world for years to come.
Logano, who has become synonymous with NASCAR’s rise in popularity over the past decade, continues to prove himself as one of the most talented and marketable drivers in the sport. His championship-winning career, combined with his engaging personality and presence in media, has helped attract a younger, diverse fanbase. Logano’s victory in the 2018 Cup Series Championship and his consistent finishes in the top ranks of the standings have only increased his market value.
As part of the deal, Logano is expected to continue representing several high-profile sponsors, while also making appearances at major NASCAR events. With his future in the sport now secured, Joey Logano is poised to remain a dominant force in NASCAR for many years.