Trackhouse Racing owner Justin Marks has hinted at the return of the Project 91 car to NASCAR, sparking excitement among fans and drivers alike. The Project 91 program, introduced in 2022, aims to bring international racing talent to NASCAR, offering drivers from diverse motorsport backgrounds an opportunity to compete in the series. The initiative was launched with the goal of expanding the global reach of the sport and creating new storylines and excitement for fans.
In 2022, Project 91 made its debut with Formula 1 veteran Kimi Räikkönen behind the wheel at Watkins Glen, where he competed in a NASCAR Cup Series race. The program continued to gain attention with other high-profile drivers such as IndyCar’s Shane van Gisbergen, who made a stunning debut at the 2023 Chicago Street Race, securing an improbable win. These efforts showed the potential for cross-pollination between NASCAR and other global motorsports, drawing new fans to the sport.
Marks, speaking at recent events, confirmed that Trackhouse Racing is considering future opportunities to expand the Project 91 initiative, potentially fielding more international stars in upcoming seasons. While no specific drivers or races were named, the renewed interest signals Trackhouse’s commitment to growing the NASCAR brand globally.
The return of Project 91 is seen as a bold move to attract new viewers and further elevate the competition within NASCAR. It also aligns with Trackhouse Racing’s broader vision of being at the forefront of innovation and expansion in the sport. As the program continues to evolve, fans eagerly await announcements regarding future drivers and races, as Marks and his team look to build on the success of this groundbreaking initiative.
